Citapult

Generative Engine Optimization

Written so AI answers cite you.

GEO (Generative Engine Optimization) means writing pages that ChatGPT, Perplexity and Google’s AI Overviews can cite. In a 2023 study by researchers at Princeton and elsewhere, adding sources, quotations or statistics raised a page’s visibility in AI answers by up to 40%. Citapult leads with the answer and sources every number.

sentences of answer right under the title
2 to 3
source domains per article, each read by the agent
3+
JSON-LD with author, publisher and dates
Article
kinds of flaws a second model reads every article for
7

The answer comes first.

Right under the title, a TL;DR answers the query in 2 to 3 sentences that stand on their own. Every heading opens with its answer: yes or no to a yes/no question, the sourced number to a question that asks for one.

  • TL;DR with the keyword, nothing before it
  • Every heading opens with the answer
  • FAQ with 3 to 5 questions, each answer starts with the fact
  • Tables whenever something is compared across 2 or more attributes

Every number sourced, in the same sentence.

The agent only links pages it read during this run that contain the claim. A number without a source is cut. Its rules forbid invented studies, authors and citations.

  • Primary sources first: government, universities, official docs, studies
  • At least 3 distinct domains, or the check fails
  • No links to competitors or to tools that rank for your keyword
  • Tracking parameters like utm_source are removed

Every article names its author and date.

Every article ends with your author and the date of its last change. The same details sit in the Article JSON-LD, with author, publisher and date.

  • Author with name, role and short bio from the website settings
  • The date moves with every edit
  • Without an author name, your site is the author in the data
  • The JSON-LD ships with the webhook and in the Next.js starter

Common questions

Does Citapult guarantee that ChatGPT cites me?

No, nobody can guarantee that. Whether and when an AI cites a page is its own decision. Citapult writes the way cited pages look: the answer at the top, sourced numbers, a clear structure.

What is GEO, and do I need separate articles for it?

GEO means Generative Engine Optimization: writing pages that ChatGPT, Perplexity and Google’s AI Overviews can cite. You don't need separate articles. The same articles are regular SEO articles for Google, with keyword, meta tags and internal links.

Does the agent make up numbers or studies?

Its rules forbid it: every number needs a source the agent read during this run and that contains the number. If it finds none, it writes the sentence without the number.

Where does the JSON-LD go?

With the webhook in the json_ld field, and the Next.js starter adds it to the page itself. In WordPress, our plugin outputs it in the post page's head. Citapult doesn't send it to Webflow; there, structured data comes from your template.

Where do I set the author?

In your website's settings under Articles, Author: name, role and a short bio. It applies to every language on the website and takes effect the next time an article is saved.

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