Citapult

Case studies

Three customers. Their numbers before and after Citapult.

An HR software company, a heating and cooling business, a law firm. Each case study shows where they started, what Citapult wrote, and what has changed since.

4.4×

4.4 times as many demo requests from the blog

Northline Software, HR software. 132 articles in six months, one every weekday. Today every second demo request comes in through an article.

northline-software.comSearch Console · 12 months

Clicks a month

8,410+334%

Impressions

214,000+251%

24→2

From #24 to #2 for “heat pump cost” in four months

Carter Heating & Air, home services. No marketing team. Citapult writes from the owner’s answers, and the leads now come in through Google.

carterheatingandair.comSearch Console · 12 months

Clicks a month

3,120+721%

Impressions

88,600+524%

214

214 mentions in ChatGPT answers on employment law

Brandt & Cole LLP, law. Articles that cite statutes and agencies. ChatGPT and Perplexity name the firm for questions about wrongful termination and overtime pay.

brandtcole.comSearch Console · 12 months

Clicks a month

4,050+553%

Impressions

131,000+498%

The dashed line marks the first Citapult article.

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