From #24 to #2 for “heat pump cost” in four months

Where they started

Mike Carter runs the business his father started. The website was a business card: services, a phone number, a few photos. Jobs came from referrals and review sites.

Before the start, the site had 380 clicks a month and ranked #24 for “heat pump cost”. Mike didn’t want to write posts himself. He wanted AI text without real expertise even less.

What Citapult did

• Keyword plan. Citapult found the questions homeowners ask before they replace a system: cost, efficiency ratings, electricity use, heat pumps in older homes. Three articles a week, on Monday, Wednesday and Friday.
• Expert interview. For each article, the agent asks four questions. Mike answers them in the calendar at night, usually in five minutes. His answers bring real numbers from his recent installs into the text.
• Sourced articles. The agent backs up efficiency and technical claims with ENERGY STAR, the Department of Energy and the manufacturers’ spec sheets. Every number in the text has a source or comes from Mike’s answers.
• Publishing. For the first few weeks, Mike approved each article himself. Since the second month, Citapult publishes to his WordPress automatically.

The result

Four months after the first article, the guide on “heat pump cost” ranked #2. In six months, 78 articles went live.

In October 2026 the site had 3,120 clicks a month instead of 380. Impressions grew from 14,200 to 88,600. The contact form now brings in about 25 leads a month, up from three or four.

Most callers have read an article first. They know the rebates and a rough price range and ask for an appointment right away. That saves Mike long first calls on the phone. For the next heating season, Citapult is planning articles on dual-fuel systems, maintenance and replacing old oil furnaces.