214 mentions in ChatGPT answers on employment law

Where they started

The firm has four attorneys. Clients came through referrals and legal directories. The blog had twelve posts, and the newest was two years old.

Before the start, the website brought in 620 clicks a month. More and more clients said they had asked ChatGPT first. The firm never came up in those answers.

What Citapult did

• Keyword plan. Citapult planned articles around the questions clients actually ask: wrongful termination, severance, unpaid overtime, final paychecks. Four a week, Monday to Thursday.
• Sourced articles. The agent cites only sources it has fetched. Here that means federal and state statutes, guidance from the Department of Labor and the EEOC, and court decisions.
• Built for AI answers. Every article opens with a short answer and ends with four to six questions and answers. That makes each section easy to quote.
• Author and approval. Rebecca Cole is named as the author under each article, with her role and a short bio. She answers the interview questions and approves every article before it goes live on WordPress.

The result

In six months, 104 articles went live. In October 2026 the site had 4,050 clicks a month instead of 620. Impressions grew from 21,900 to 131,000.

Each week, a paralegal asks ChatGPT the same 30 client questions and notes who the answer names. Since the start, 214 answers have named the firm, and none did before. Perplexity often links the articles directly as a source.

On Google, too, the articles on wrongful termination and severance rank on page one and bring in the most clicks. People who write through the contact form usually understand their situation already and ask specific questions. First consultations have become shorter. Next, the firm is writing for employers, on topics like written warnings and employment contracts.